"The comic’s first issue places you in the mindset of a young teenager struggling to make sense of his place in the world right as he’s presented with the chance to become a part of something larger than himself.
Rather than simply depicting religious extremism as a flatly negative ideology, Paasban engages with the kinds of real-world events that often lead people to consider becoming jihadi.
Paasban’s goal is to give young Pakistani children a set of core critical thinking skills, empowering them to see through jihadist rationale"
WBEZ Chicago news radio
One of the most pertinent issues facing Pakistani society is terrorism, but the issue is one that many Pakistani were uncomfortable discussing, until recently. The Peshawar bombings last December convinced many of the need for a targeted approach to tackling terrorism, but one of the most successful efforts so far comes from an unexpected source; comic books.
“Fighting the spread of terrorism and religious extremism in young minds across the world and especially in Pakistan through the power of storytelling”
In June 2015 we launched Paasban "The Guardian", a Graphic novel series aimed at
de-radicalizing Pakistani youth. The project which launched as a three part graphic novel and has been distributed for free to 5000 students in central and southern Punjab (so a total of 15,000 copies) and also released digitally through a custom designed comic reading app.The project has garnered much praise for its gripping storyline which engages the reader as it builds a counter narrative against violent extremism. Children in Pakistan have told us that they want to be friends with the Paasban characters, and when offered the choice between Paasban and chocolate, they chose more Paasban!
PAASBAN THE GUARDIAN
We created a graphic novel series with stunning artwork and a gripping storyline which engages its readers as it builds a counter narrative against violent extremism. We launched it as a series of printed graphic novels and digitally on the cfxcomics app. We also created an awesome animated promo in beautiful 2D
The Buzz around the project
Creating a comic that fights radicalism
We worked with Countering Violent Extremism experts and some of the best writers in the country to create a well-researched set of storylines. These storylines were then handed over to our in-house team of artists and designers who worked on developing a unique artstyle inspired by local artist Abdur Rahman Chugtai and inspired by Alphonse Mucha. The team initially developed three beautifully illustrated graphic novels which have now been expanded to six. The graphic novels were then formated for Cfx comics proprietary app (also designed by Creative Frontiers) to reach its strong userbase and provide a cinematic reading experience to our readers.
Paasban got a whole lot of media attention and was covered by over 400 media outlets all over the globe including The New york Times, Christian Science Monitor and AFP amongst others.