Creative Frontiers is fighting the Coronavirus through a media campaign focused on creating awareness about Covid19, fighting against disinformation and highlight problems that affect key communities. The videos are designed to be culturally specific to our target audience, use pop culture references to appeal to young audiences and ensure that our audience gets information that's coming from virologists and medical experts.
The first video uses pop culture references from Pakistan and India, humor, and urgency to illustrate how Coronavirus spreads through your body and what you can do to prevent it.
The second video uses a popular film icon from the 70's to represent misguided bravado in response to the Coronavirus and how that can overwhelm the health system.
REACH AND RESPONSE
The videos have been reached over 1.5 million people.