In June 2015 we launched Paasban "The Guardian", a Graphic novel series aimed at de-radicalizing Pakistani youth. The project which initially launched as a three part graphic novel in both Urdu and English has been distributed for free to 15000 students in central and southern Punjab and also has upwards of 100,000 downloads over social media and through a custom designed comic reading app.
Our content team worked with Countering Violent Extremism experts and some of the best writers in the country to create a well-researched set of storylines. Our in-house team of artists and designers worked on developing a unique art style which was inspired by acclaimed artists Abdur Rahman Chugtai and Alphonse Mucha. The team initially developed three beautifully illustrated graphic novels which have now been expanded to six.
APPIFYING THE GRAPHIC NOVEL
Our tech team developed a custom mobile application which features an immersive panel by panel comic reading experience augmented with animations and atmospheric music. This App, called “CFX Comics App” won the prestigious P@SHA award and has since become a platform for indigenous and international graphic novels available to readers in local languages.
The project has garnered much praise for its gripping storyline which engages the reader as it builds a counter narrative against violent extremism. An independent research by G&A Associates found Paasban to have shifted attitudes away from violent extremism amongst its readers by more than 50%.
THE BUZZ AROUND THE PROJECT
“Rather than simply depicting religious extremism as a flatly negative ideology, Paasban engages with the kinds of real-world events that often lead people to consider becoming jihadi” FUSION
“A bold movement of progressives are bringing new comic book heroes to Pakistan’s at-risk children” FOREIGN POLICY